Launch a Style Guide as a Digital Product

TOC — Jump to:
1) Who this is for & the promised outcome · 2) Core transformation · 3) Step-by-step implementation · 4) Structure & templates · 5) Formats & compatibility · 6) Packaging & delivery · 7) Pricing & tiers (INR) · 8) Marketing plan · 9) SEO checklist · 10) Legal, licensing, and refunds · 11) Metrics that matter · 12) Common mistakes & fast fixes · 13) 7-day production & launch plan · 14) FAQs · 15) Internal resources · 16) CTA

Who this is for & the promised outcome

You’re a designer, brand strategist, content creator, or small agency. You want a product you can sell on repeat without client calls. This playbook shows you how to package a brand style guide—with editable assets and licenses—and launch in 7–14 days using INR pricing and UPI/Razorpay + cards.

Core transformation

You’ll move from bespoke decks to a reusable, editable style-guide kit that buyers can use today. You’ll define scope, build core modules, ship multi-format files, add a plain-English license, and market with a simple loop.

ANGLE (one-sentence):
For creators who struggle to monetize their brand know-how, a modular style-guide kit helps buyers build consistent branding in one weekend without expensive retainer work.

Step-by-step implementation (tools, setup, workflow)

1) Choose one audience and the outcome.
Pick a segment: solo creators, early-stage startups, schools, NGOs, local shops, YouTubers. Write a one-line promise: “Build a consistent brand in a weekend—colors, type, logo usage, voice, and social templates.”

2) Lock the scope.
Core modules for v1: brand story, positioning, logo usage, color palette with HEX/RGB, typography pairings, spacing/grid, imagery/photography, iconography, illustration style, voice & tone, accessibility rules (contrast, text size), social post guidelines, slide/template starter, motion basics (where relevant).

3) Decide formats you’ll support on day one.
Pick two or three editable formats you can maintain: Figma, Canva, Notion, Google Docs/Slides, plus screen PDF for quick reading and print PDF for teams that want paper. Add more later based on demand.

4) Design the skeleton once.
Create a consistent page layout: section number, title, “when to use,” “do/don’t,” visual example, and asset links. Keep body text 16–18 px for screen, 11–12 pt for print. Use real text, not flattened images.

5) Build the asset library in parallel.
Include logo folders (SVG, PNG; dark/light), color palette files (ASE/ACO), social post templates (3–6 sizes), slide starter (10–12 master slides), icon set basics (24–48px grid), and a cover mockup. Name assets clearly.

6) Add instructions and micro-examples.
One-line rules with a “good vs better” micro-example. Example: “Use 8px base spacing; multiples only.” “Never stretch logos; scale proportionally.” “Keep body text ≥ 16 px on web; maintain contrast ≥ 4.5:1.”

7) Write the product page before polishing visuals.
Outcome first. What’s inside (counts). Who it’s for / not for. Formats. License summary. Support SLA. Payments (UPI/Razorpay + cards). Writing early prevents scope creep.

8) Compress and QA on real devices.
Keep each PDF ≤ 15 MB. Test links, duplicate permissions, and export sizes. Open on an older Android phone and a budget laptop; fix anything slow or unclear.

9) Add licenses and versioning.
Personal/Business/Agency options (plain language). Create Changelog.txt. Promise re-download access during the update window.

Quick Start (3 steps)

1. Finalize the core modules and asset library.

2. Export screen + print PDFs and share editable links (Figma/Canva/Notion/Google).

3. Package with Start-Here + License and enable UPI/Razorpay + cards.

Structure & templates (repeatable outline & system)

Your reusable pack outline
Cover (title, promise, supported formats).
Start-Here (Open First): how to duplicate Figma/Canva/Notion/Google, file map, 10-minute setup, and a first-win checklist.
Style Guide PDF (screen + print): all modules, link-outs to editable masters.
Editable Masters: Figma/Canva/Notion/Google folders.
Asset Library: logos (SVG/PNG), color files (ASE/ACO), icon base, slide starter, social templates.
License.pdf and Changelog.txt.

Module skeleton (paste into each section)
— Purpose (one line)
— Use when (3 situations)
— Rules (3–5 bullet-style lines)
— Example (image + 1 caption)
— Assets (link to specific file)
— Checklist (3 line items to verify)

F → B → so-that bullets for your product page
Editable Figma/Canva/Notion masters → customize fast → so you finish in a weekend
Screen + print PDFs → reference anywhere → so teams stay aligned
Logo/color/type rules → no guesswork → so your brand looks consistent
Social + slide starters → publish day one → so you launch without a designer
Plain-English license → clear permissions → so you share safely across your team

Copy snippets you can paste
Hook: “A weekend-ready brand kit—rules, assets, and templates that actually ship.”
How it works: “Pay via UPI/Razorpay + cards → instant ZIP → open Start-Here → duplicate your preferred editor → publish consistent visuals this week.”
License line: “Personal/Business/Agency options; no resale of source files.”

Formats & compatibility (what to ship, files/types/sizes, accessibility, mobile/print notes)

Your CMS doesn’t render tables well—use clean, line-broken specs.

Screen PDF — for quick reading on phones and laptops; real text; live links; ≤ 15 MB.
Print PDF (A4) — 11–12 pt body; 1.4–1.6 line height; grayscale-friendly; margins for home printers.
Figma — components for logo, color styles, text styles; 8px spacing scale; export presets for social sizes.
Canva — brand kit template; locked brand colors and type; page notes with rules.
Notion — brand wiki with sections, “do/don’t,” assets gallery, and downloadable links.
Google Docs/Slides — brand guideline doc + 10–12 master slides mirroring your Figma structure.
Color files — HEX/RGB values in guide; ASE/ACO files in assets.
Icons — 24–48px grid; SVG set with naming conventions.
Accessibility — contrast ≥ 4.5:1; body 16–18 px on screen; alt text on preview images; avoid heavy color backgrounds.

Mobile notes — big tap targets (≥ 40 px) in the screen PDF. Keep image count modest. Provide a “Lite” PDF if needed.

Naming — SG_[Audience]_[Theme]_v1.0_[Format] (e.g., SG_Startup_Minimal_v1.0_Figma.fig).

Packaging & delivery (ZIP layout or access model; Quick Start doc; support & SLAs)

Ship the same structure every time. It builds trust and cuts support.

StyleGuide_[Theme]_[Brand]/
01-Start-Here.pdf
02-StyleGuide_Screen.pdf
03-StyleGuide_Print.pdf
04-Editable_Masters/ (Figma, Canva, Notion, Google links)
05-Asset_Library/ (Logos, Colors, Icons, Slides, Social)
License.pdf
Changelog.txt

Start-Here includes: how to duplicate in each tool, how to update palettes and type, where exports live, license summary, support email, refund note, and re-download promise.
Delivery: instant, tokenized link after UPI/Razorpay + cards.
Support SLA: replies within 24–48 hours (Mon–Sat).

Quick Start (3 steps)

1. Duplicate your editor of choice from Editable_Masters.

2. Replace logo and primary color; update type pairings.

3. Export three social posts and one slide using the provided starters.

Pricing & tiers (INR) with anchors and license notes (plain-English summary)

No tables—keep it skimmable.

Solo Creator Pack
Screen + print PDFs, Canva or Notion version, basic asset library, minor fixes for 12 months. ₹699–₹1,499.

Brand Starter Kit
Everything in Solo + Figma master + full asset library (logos, color files, slides, social templates) + updates for 12 months. ₹2,499–₹5,999.

Pro + Agency License
Everything in Starter + Agency/Client use rights (use in paid client projects; no resale of source files) + priority support + one review checklist. ₹7,999–₹19,999.

Add-ons
Custom colorways ₹1,499–₹4,999.
One-hour brand review call ₹2,999–₹4,999.
Slide deck expansion ₹1,999–₹4,999.

Plain-English license
Personal/Business = internal use in one company; no public posting of raw files.
Agency = permission to use in client deliverables; no resale of source files or uploading ZIPs to marketplaces.
Invoices show INR, payment via UPI/Razorpay + cards, and GSTIN if applicable.

Marketing plan (organic + partnerships + simple paid tests)

Organic that converts
Publish a 20–30 sec reel: swap a brand’s primary color, export a post, and show a before/after grid. Post three preview slides with light watermarks. Share a “two-minute rule”—e.g., “Color use in headlines: 80/20 rule.”

Partnerships
Offer 30% affiliate to micro-creators in design, indie brands, and YouTube creator niches. Provide a swipe kit: 2 posts, 1 story, 3 screenshots, coupon, product link. Co-create one themed colorway as a timed bonus.

Simple paid tests
Meta: ₹400–₹800/day for 5–7 days; creative shows component swaps in Figma/Canva.
Google: ₹300–₹600/day exact match “brand style guide template India”, “Figma brand kit template”.
Pinterest: ₹300/day; clean mockup carousel linking to product page.

Three-post social sequence
Post 1 — Pain + promise: “Inconsistent posts? One kit fixes color/type/logo in a weekend.”
Post 2 — Micro-win: a 12-second export of three on-brand posts.
Post 3 — Offer: “Launch price ends Sunday 8 pm IST. UPI/Razorpay + cards. Instant download.”

SEO checklist (titles, meta ≤165 chars, alt text, tags, internal links)

Title formula — Outcome + format + India cue: “Launch a Brand Style Guide — Editable Figma/Canva/Notion (India).”
Meta — keep ≤ 165 characters; include outcome, formats, and UPI/Razorpay.
Headings — verbs first: define, apply, export, publish.
Alt text — describe previews (“logo clear-space example,” “color palette hex usage”).
Internal links — add one contextual link each to the two resources below.
Schema — Product schema with name, description, INR price, availability, image.
Speed — compress preview images; keep sample PDFs light; lazy-load.

Legal, licensing, and refunds (India-friendly, ethical claims, privacy basics)

Use only original or properly licensed fonts, photos, and icons. Avoid trademarked logos you don’t own.
License summary on page; full License.pdf in downloads.
Privacy: collect minimal data (email, transaction ID); store securely; include unsubscribe in emails.
Refunds: 7-day “not as described / file won’t open.” Process in 3–5 business days to the original method.
Anti-piracy/trust: previews lightly watermarked; purchased files clean; tokenized downloads; rotate links on major updates.
GST: if registered, display GSTIN and note whether prices include tax.

Metrics that matter (what to track weekly; target ranges)

Product page conversion — 2–5% warm; 1–3% cold.
Add-to-cart → paid — 60–80% with UPI/Razorpay + cards.
Refund rate — < 3% with clear previews and Start-Here.
AOV — push ₹1,800–₹3,500 by nudging to Starter/Pro tiers and add-ons.
Repeat purchase (30–60 days) — 10–25% via theme variants (Minimal, Bold, Pastel).
Download success — > 98%.
Support SLA hit rate — ≥ 90% within 24–48 hours.
Affiliate share — 15–30% as partners ramp.

Common mistakes & fast fixes (5–8 pairs)

Too many formats at launch → Start with 2–3 (e.g., Figma + Canva + PDF); add Notion/Google later.
Vague rules → Write short “do/don’t” with micro-examples; remove jargon.
Heavy PDFs → Keep each ≤ 15 MB and compress images.
No accessibility → Add contrast, minimum sizes, and examples; state 4.5:1 rule.
Messy assets → Name files consistently; include HEX/RGB and exports.
License confusion → Add a one-line summary on page; include License.pdf.
Support gaps → Promise 24–48 hour replies; re-download guarantee.
No upgrade path → Offer custom colorways and review calls as add-ons.

7-day production & launch plan (daily checklist)

Day 1 — Scope & promise
Pick your audience and write the one-line outcome. List the modules and asset library.

Day 2 — Skeleton & layout
Design the Style Guide skeleton and the first three modules. Lock typography and spacing.

Day 3 — Asset library
Build logos, color files, icon base, slide starter, and 3–6 social templates. Name and export.

Day 4 — Editable masters
Set up Figma/Canva/Notion/Google versions. Add notes and duplication steps.

Day 5 — Docs & compression
Write Start-Here, License.pdf, and Changelog.txt. Export screen + print PDFs (keep ≤ 15 MB). QA links.

Day 6 — Product page & checkout
Publish outcome-first copy with counts and previews. Enable UPI/Razorpay + cards. Test tokenized downloads on phone + desktop.

Day 7 — Launch & promote
Run the three-post sequence. DM two partners with a 30% affiliate link. Reply fast during launch hour.

FAQs (4–6)

Will this work if I only use Canva?
Yes. You get a Canva master. You can upgrade later to Figma if you need components.

Can agencies use this for clients?
Choose the Pro + Agency license. You can use the kit in paid client work. You may not resell source files or upload the ZIP publicly.

What if my brand has unusual typography?
Use the fallback system stack or link your licensed fonts in Figma/Canva. The rules still apply.

Do you include motion guidelines?
Basic motion rules are included for social/video brands. Deep motion systems are an add-on.

What if a link breaks or a file won’t open?
Email support with your order ID. We’ll send a fixed build or process a 7-day “not as described / file won’t open” refund.

Internal resources

Free Planner Templates — https://www.sankulahub.com/free-planner-templates
Logo Design Services — https://www.sankulahub.com/logo-design-services

Clear CTA to take the next step today

Pick your audience, lock two editable formats, and ship a weekend-ready style-guide kit with Start-Here, clear licenses, and UPI/Razorpay + cards checkout. Publish this week.

Meta description
Turn your brand style guide into a sellable digital product. Ship editable PDFs/Notion/Figma, clear licenses, INR pricing, UPI/Razorpay checkout, and launch in 7–14 days.

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