How to Price Tiered Editions of Your eBook

TOC — Jump to:
1) Who this is for & the promised outcome · 2) Core transformation · 3) Step-by-step implementation · 4) Structure & templates · 5) Formats & compatibility · 6) Packaging & delivery · 7) Pricing & tiers (INR) · 8) Marketing plan · 9) SEO checklist · 10) Legal, licensing, and refunds · 11) Metrics that matter · 12) Common mistakes & fast fixes · 13) 7-day production & launch plan · 14) FAQs · 15) Internal resources · 16) CTA

Who this is for & the promised outcome

You’ve written or are writing a nonfiction eBook and want revenue that scales beyond a single price tag. This guide shows you how to design tiered editions—clear ladders from entry readers to power users—so you can launch in 7–14 days with INR pricing and UPI/Razorpay + cards checkout.

Core transformation

You’ll move from a flat-price eBook to a value-stacked edition system. Each tier adds outcomes, not filler. Readers self-select what they need. You earn more per buyer without pressure.

ANGLE:
For creators who struggle to grow revenue on a single eBook price, a tiered edition system helps you capture beginners and pros in 7–14 days without complex funnels or discount wars.

Step-by-step implementation (tools, setup, workflow)

1) Define one reader outcome per tier.
Start at the bottom and go up.
Entry: read and understand.
Mid: implement with worksheets.
Top: implement with assets, coaching, or rights. If something does not increase the reader’s speed, clarity, or results, it doesn’t belong in a higher tier.

2) Name tiers by outcome, not status.
“Reader Edition,” “Workbook Edition,” “Master Edition,” “Team/License Edition.” Outcome-based names convert better than “Bronze/Silver/Gold.”

3) Map value to cost-of-switching, not page count.
Price deltas come from saved time, solved risk, or permission to use assets (licenses). A 20-page checklist can be worth more than 200 pages of theory if it saves a week.

4) Set the ladders with clean gaps.
Your middle tier should be the default choice. Your top tier should be a legitimate upgrade, not fluff. Keep deltas meaningful (at least 1.5× between tiers) so choices feel clear.

5) Decide launch bonuses that expire.
Add a light bonus across all tiers for the first 5–7 days (e.g., a quick review session, a template pack, or an audiobook sample). Time-box it to create action.

6) Write edition copy before you build extras.
Draft the “What you’ll finish in 7 days” for each tier. If you can’t write it plainly, the tier lacks a concrete outcome.

7) Keep fulfillment simple.
Host the base eBook once. Add separate ZIPs or links for each higher-tier asset. Use tokenized downloads. Promise re-downloads during the update window.

8) Payment and receipts.
Enable UPI/Razorpay + cards. Show INR prices clearly. If you’re GST-registered, include GSTIN and note whether prices include tax. Redirect to access instantly.

Quick Start (3 steps)

1. Rename your tiers by outcome (Reader, Workbook, Master, Team/License).

2. Assign one concrete deliverable per tier that speeds results.

3. Set INR ranges with 1.5× gaps and publish with UPI/Razorpay + cards.

Structure & templates (repeatable outline & system)

Edition spine you can reuse
Cover page → Start-Here → eBook (EPUB + PDF) → Workbook (fillable PDF + Google copy) → Templates/Swipe Files → Rights & License → Support & SLA.

Tier naming formula
Outcome + format cue. Examples: “Reader Edition (eBook only)”, “Workbook Edition (eBook + workbook)”, “Master Edition (templates + case studies)”, “Team License (5 seats, classroom/department)”.

Edition page outline (copy block)
Who it’s for.
What you’ll achieve in 7 days.
What’s included (count assets, not adjectives).
How it works (pay → download → start).
License summary.
Support and refund note.
Payments: UPI/Razorpay + cards.

F → B → so-that bullets for your product page
EPUB + screen PDF → read on any device → so you finish the book without friction
Fillable workbook → capture answers → so you move from reading to doing
Templates & swipe files → paste and adapt → so you ship in hours, not weeks
Case studies → see real decisions → so you avoid common mistakes
Team/School license → legal permission → so your classroom or department can use it safely

Edition messaging snippets
Reader Edition: “Finish the book with zero tech hassle.”
Workbook Edition: “Turn ideas into decisions this week.”
Master Edition: “Plug in templates and hit publish.”
Team License: “Train a team with ready-to-use materials.”

Formats & compatibility (what to ship, file types/sizes, accessibility, mobile/print notes)

Your CMS doesn’t render tables well, so keep specs as line-broken notes.

eBook files — EPUB for modern stores and devices; screen PDF for universal access; both ≤ 15 MB each where possible; sRGB images; live links; real text for search and screen readers.

Workbook — fillable PDF (A4) with clear fields; Google Docs/Sheets “Make a copy” links; keep printed version at 11–12 pt body, line height 1.4–1.6; margins that work on basic printers.

Templates & swipe files — Notion, Google, and DOCX variants; instructions in Start-Here; name ranges and lock formulas where needed.

Audiobook sample or full audio (optional) — MP3 at 128 kbps; split by chapter; include a 3–5 minute preview in lower tiers, full in Master.

Accessibility & UX — contrast ≥ 4.5:1; headings structured; tap targets ≥ 40 px in screen PDFs; alt text for preview images; avoid heavy color backgrounds; test on an older Android phone.

Packaging & delivery (ZIP layout or access model; Quick Start doc; support & SLAs)

Ship the same structure every time.

eBook_[Title][Brand]/
01-Start-Here.pdf
02-eBook/EPUB_and_ScreenPDF/
03-Workbook/FillablePDF_and_GoogleLinks/
04-Templates/
05-Case_Studies/
06-Audio(optional)/
License.pdf
Changelog.txt

Start-Here covers: how to open EPUB/PDF, how to use the workbook, where templates live, license at a glance, support email, refund note, and the re-download promise.

Support SLA: replies within 24–48 hours (Mon–Sat).

Quick Start (3 steps)

1. Download and open Start-Here.

2. Read Chapter 1 + complete the first workbook page.

3. Paste one template and ship a first draft today.

Pricing & tiers (INR) with anchors and license notes (plain-English summary)

No tables—your blog layout doesn’t render them well. Use clear ranges and value gaps.

Reader Edition (eBook only)
EPUB + screen PDF. Updates for 12 months. ₹199–₹399 for short niche books, ₹399–₹799 for comprehensive guides.

Workbook Edition (eBook + workbook)
Everything in Reader + fillable workbook + Google copy + checklists. ₹899–₹1,999 depending on depth and niche value.

Master Edition (eBook + workbook + templates/case studies/audio)
Everything in Workbook + templates/swipe files + 2–3 case studies + audio sample or full audio. ₹2,499–₹6,999. Price higher when templates replace real work (proposals, scripts, calculators).

Team/School License (5 seats or one classroom/department)
Everything in Master + permission to use in one team/classroom; priority support. ₹6,999–₹19,999 depending on scope. For larger deployments, quote a site license.

Anchors that frame value
1:1 review call ₹2,999–₹4,999. Template customization ₹1,499–₹4,999. Print bundle add-on (if you offer) priced at your print cost + reasonable margin.

Plain-English license summary
Reader/Workbook/Master = personal use. No public sharing of source files.
Team/School = use within one team or classroom; no reposting ZIPs, no resale.
Payments via UPI/Razorpay + cards. If GST-registered, show GSTIN and whether prices include tax.

Marketing plan (organic + partnerships + simple paid tests)

Organic loop
Publish a 20–30 second reel: show the three tiers on one screen, then open the workbook and fill one page in 15 seconds. Post a side-by-side: reading vs. doing with the workbook. Share a gif flipping through templates in the Master Edition.

Partnerships
Offer 30% affiliate on first sale to niche creators, newsletters, and teacher communities. Provide a swipe kit: two posts, one story, three screenshots, coupon code, and your product link.

Simple paid tests
Meta: ₹400–₹800/day for 5–7 days; single creative that starts with the workbook page being filled.
Google: ₹300–₹600/day exact match on outcome phrases like “freelance proposal ebook india”, “workbook edition pdf”.
Pinterest: ₹300/day on a clean mockup; link to the edition page.

Three-post social sequence
Post 1 — Problem + promise: “Reading isn’t the bottleneck. Implementing is. Choose your edition.”
Post 2 — Micro-win: “Here’s a 20-second workbook page that unlocks Chapter 2.”
Post 3 — Offer: “Launch bonus ends Sunday 8 pm IST. UPI/Razorpay + cards. 7-day ‘not as described / file won’t open’ refund.”

SEO checklist (titles, meta ≤165 chars, alt text, tags, internal links)

Title formula — Outcome + tiering cue + India: “How to Price Tiered eBook Editions — Reader, Workbook, Master (India).”
Meta — keep ≤ 165 chars; mention INR pricing, outcomes, and UPI/Razorpay.
Headings — verbs first: choose, compare, implement, upgrade.
Alt text — describe preview images plainly (e.g., “fillable workbook page from Master Edition”).
Internal links — add one contextual link each to the two internal resources below; link related posts to this guide.
Schema — Product schema on your edition page with INR price, availability, and image.
Speed — compress previews; keep sample PDFs small; lazy-load images.

Legal, licensing, and refunds (India-friendly, ethical claims, privacy basics)

Keep claims ethical: say “can help” and “designed to,” not guaranteed income or grades.
Use only original or properly licensed fonts, images, and icons. Don’t bundle assets you can’t redistribute.
Privacy: collect minimal data (email, transaction ID); store securely; include unsubscribe in emails.
Refunds: 7-day “not as described / file won’t open” refund; process in 3–5 business days to the original method.
Anti-piracy/trust: previews lightly watermarked; purchased files clean; tokenized downloads; rotate links on major updates.
GST: if registered, display GSTIN and whether prices include tax.

Metrics that matter (what to track weekly; target ranges)

Reader → Workbook take-rate: 25–45% when workbook adds real speed.
Workbook → Master take-rate: 10–25% when templates save hours.
Edition page conversion: 2–5% warm traffic; 1–3% cold.
AOV lift from tiers: 1.4×–2.2× compared to single-price.
Refund rate: < 3% with Start-Here and clear previews.
Download success rate: > 98%.
Support SLA hit rate: ≥ 90% within 24–48 hours.
Affiliate share: 15–30% as partners ramp.

Common mistakes & fast fixes (5–8 pairs)

Tiny differences between tiers → Redesign tiers around outcomes and licenses, not vanity bonuses.
Pricing by page count → Price by time saved, risk reduced, or rights granted.
Confusing names → Use outcome labels (Reader/Workbook/Master/Team).
Bloated files → Keep each PDF ≤ 15 MB; compress images; avoid heavy backgrounds.
No Start-Here → Add a 10-minute setup; refund requests drop.
Hidden license rules → Put a one-line license on the page and include License.pdf.
One payment option → Add UPI/Razorpay + cards; drop-offs fall.
No upgrade path → Email readers a simple “Done with Chapter 1? Here’s why Workbook Edition helps this week.”

7-day production & launch plan (daily checklist)

Day 1 — Tier map
Define Reader, Workbook, Master, Team outcomes. Write one sentence per tier: what they’ll complete in 7 days.

Day 2 — Assets
Export EPUB + screen PDF. Draft the workbook skeleton with 6–10 pages tied to chapters.

Day 3 — Templates
Create 4–8 templates/swipe files for Master. Add two short case studies.

Day 4 — Packaging
Write Start-Here, License.pdf, and Changelog.txt. Assemble folders and tokenized links.

Day 5 — Edition page
Outcome-first copy, counts, license summary, support SLA, refund policy, and previews.

Day 6 — Payments & test
Enable UPI/Razorpay + cards. Test on phone and desktop. Verify re-download works.

Day 7 — Launch
Post the three-part sequence, email your list with upgrade logic, DM two partners with a 30% affiliate link, and answer queries fast in the first hour.

FAQs (4–6)

Why would someone buy above the Reader Edition?
Because the workbook and templates turn reading into action. They save hours and reduce mistakes. Buyers pay for speed and clarity.

How big should the price steps be?
Aim for 1.5×–2× gaps. If the Workbook Edition is ₹999, Master can be ₹2,499–₹3,499 when templates are strong.

Can I add audio or video later?
Yes. Add them to Master as a free update for launch buyers or as a paid add-on after the window.

What about discounts?
Use short, time-boxed launch bonuses. Avoid constant price cuts; they train buyers to wait.

Can I sell classroom rights?
Yes. Offer a Team/School license with clear scope (seats or one classroom). Price for value and support load.

Internal resources

Free Planner Templates — https://www.sankulahub.com/free-planner-templates
Logo Design Services — https://www.sankulahub.com/logo-design-services

Clear CTA to take the next step today

Rename your tiers by outcome. Assign one implementable asset per upgrade. Set INR price gaps of at least 1.5× and enable UPI/Razorpay + cards. Publish your tiered editions this week.

Meta description
Price eBooks with outcome-based tiers. Define Reader, Workbook, Master, and Team editions, set INR price gaps, add licenses, package cleanly, and launch with UPI/Razorpay.

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