How to Package Motion Graphics Templates

You’ve built great motion assets. Now you need to package them so buyers can install, customize, and use them in minutes—without support headaches. This guide shows a complete, copy-and-pasteable packaging system for After Effects, Premiere Pro (.mogrt), DaVinci Resolve Fusion (.drfx), and Final Cut Pro (Motion templates), with India-friendly pricing, delivery, and policies. No fluff. Clear steps. Ship this in seven days.

Jump to: Who this is for · Core transformation · File prep · App-specific packaging · Structure and naming · Quick Start and docs · Previews and file sizes · Packaging and delivery · Pricing and licensing · Marketing plan · SEO checklist · Legal and refunds · Metrics · Common mistakes · 7-day plan · FAQs · Internal resources · CTA

Who this is for & the promised outcome

You create motion graphics templates and want fewer support tickets, faster installs, and higher conversions. By the end of this guide you’ll have a clean template pack with a proper folder tree, Quick Start, previews, licensing, pricing in INR, and a reliable delivery flow.

Core transformation

You will move from a loose project folder to a production-ready product that installs cleanly and explains itself. In one week you’ll publish a ZIP that works across common NLEs, includes a support-light documentation set, and uses lightweight, mobile-friendly previews.

For motion designers who struggle with bloated files and user confusion, this packaging approach helps you deliver fast installs and confident customization in seven days without heavy one-to-one onboarding.

File prep: master files and dependencies

Open each project and remove dead footage, unused comps, and hidden junk. In After Effects, run File → Dependencies → Consolidate and File → Dependencies → Collect Files to pull referenced media into one place. Replace exotic codecs with widely supported mezzanines or image sequences; ProRes 422 or DNxHR for pre-renders and PNG or ProRes 4444 for alpha work are safe options. Stick to English layer names and make expressions universal; avoid locale-specific function names. Set color management to Rec.709 (scene-referred where relevant) and test under both sRGB displays and standard Rec.709 viewers. Document the minimum app version that you actually tested; write it exactly as “Tested on CC 2020 and later” or “Resolve 18.6+ only”. Check fonts and licenses. If you don’t have redistribution rights, do not include font files; instead list download links to free alternatives or instruct buyers to use their own brand fonts.

App-specific packaging (AE, Premiere, Resolve, FCP)

After Effects AEP packaging. Create a clean “Render” comp and one “Edit Here” comp. Expose only what buyers should touch. Use the Essential Graphics panel to surface color controls, text, and switches; label them clearly and add short hints. If you are shipping a .mogrt from AE, export through Essential Graphics and choose the oldest compatibility you can support without breaking features. If you are shipping an AEP template, include a tiny “Install & Edit” note inside the project as a Text layer on frame 0 with a hyperlink to your Quick Start.

Premiere Pro .mogrt. Build controls in the Essential Graphics panel with logical groups. Avoid expressions or effects that require After Effects runtime unless you clearly state “Requires After Effects installed”. Export .mogrt and test install via the Graphics panel in a clean Premiere profile. Publish text fields with sensible defaults. If your template relies on external media, embed it or replace with internal shapes; .mogrt should be self-contained.

DaVinci Resolve Fusion. Convert your comp into a Macro where possible. Expose parameters with clear names and ranges. Save as a .drfx package so buyers can double-click to install; include both Edit page titles/transitions or Fusion templates as needed. Test on Windows and macOS if possible. Keep third-party OFX dependencies out; if unavoidable, declare them in the README and the product page.

Final Cut Pro via Motion. Build Titles/Generators/Transitions in Motion and publish only the controls that matter. Place the template in the correct Motion Templates folder structure, then compress the parent folder. Test on a clean FCP library and different frame rates. Add text saying where buyers should drop the folder on macOS: Movies/Motion Templates.localized/Category/Type.

Structure and naming conventions

Use a short, human-readable pack name, then version it. Example: MotionPack_Name_v1_2. Inside the ZIP, keep a single top folder so files don’t spill out on unzip. Separate by application so buyers don’t guess, using simple, ASCII names without spaces. Use consistent suffixes for sizes and frame rates, such as “_1080p_23.976” and “_4K_25”. Use YYYY-MM-DD for dates in changelog entries. Keep file names under 64 characters to avoid OS issues.

Quick Start and docs

Ship a Quick Start and a full README. The Quick Start is a one-pager that says what to install, what to open, and what to edit first; it should be image-light and readable on phones. The README explains requirements, supported versions, install paths, how to customize, common errors, license summary, support scope, and contact details. Include a License.pdf and a Changelog.txt; keep both short and human. Use plain English and avoid jargon. Add a one-minute screen capture video showing install and first customization; keep it small and include captions.

Quick Start (3 steps). Install the correct template type for your editor. Open the “Edit Here” comp or published controls panel and change text, colors, and timing. Render or export a short preview to confirm everything works before starting a long job.

Previews and file sizes

Export a short MP4 preview for each template or category; keep each under 10–20 seconds and under 8–15 MB using H.264. Add one combined gallery video so buyers can scan quickly. Save one square still image for storefronts; 500×500 works well as a universal thumbnail. Keep all PDFs under 15 MB and videos under 300 MB. Compress image assets with lossless tools before packaging. Name preview files in the same order as templates so buyers can map what they see to what they get.

Packaging and delivery (ZIP + access)

Create a single ZIP at the root. Place app folders, the Quick Start, README, License, and Changelog in it. Test unzip on Windows and macOS. On your store, use a single download button and include a small note that the ZIP contains multiple editor formats; tell buyers to install only what they need. Offer re-download if access is lost. Deliver instant access after payment and send a receipt email that repeats the access link, install steps, refund window, and support hours.

Pricing and licensing (INR)

Use three clear tiers worded in plain English. Starter is one editor format, single seat, personal and client work allowed for one user, minor updates for six months; price this in the ₹499–₹1,999 range depending on complexity. Pro is all editor formats in one pack, single seat, client work allowed, priority replies for thirty days, and minor updates for twelve months; price in the ₹2,499–₹5,999 range. Studio is all formats plus a team or client license with more seats and permission to use in multiple commercial projects within the same company; begin at ₹6,999 and scale to ₹12,999 or more for larger teams. Accept UPI/Razorpay and cards. Put the license summary near the price: one seat by default, use in your business and with direct clients, no resale or redistribution, ask for a team license for additional seats.

Feature → benefit → outcome lines you can paste without list formatting. Essential Graphics controls surface only the right knobs → fewer clicks and safer edits → so buyers finish in minutes. Universal expressions and English layer names → fewer locale bugs → so projects open cleanly on any system. Pre-rendered heavy effects with alpha → faster timelines → so laptops preview smoothly. One ZIP with a clear folder tree → zero guesswork → so install is painless even for beginners.

Marketing plan

Publish a single, skimmable product page with an outcome headline, a short promise, and three short proof clips. Add one free sample preset or a watermark-only demo so visitors can test compatibility. Run a seven-day launch with a modest early-bird price and a small bonus like the install walkthrough video; then move to the baseline price and keep it steady. Post a teaser on Monday, a use-case mid-week, and a last-call on Sunday; always show the result first and the controls second. Reach out to a complementary creator for a bundle swap; your text toolkit can pair with their transitions pack. Keep paid tests tiny; run a short YouTube or Instagram clip showing the before/after of a text animation and link straight to the product page.

SEO checklist

Use a clear slug and an outcome-led H1. Write a meta description under 165 characters that mentions motion graphics templates, install fast, and INR. Name assets descriptively, and add alt text that says what the preview shows. Add one internal link to a relevant resource on your site. Keep the page light; compress video previews and lazy-load them. Use readable body size on screen, at least 16–18 px with 1.4–1.6 line height, and high contrast text.

Legal, licensing, and refunds

Avoid guaranteed results or platform endorsements. Include a license summary on the page and the full License.pdf inside the ZIP. Do not include fonts you cannot redistribute; link buyers to free sources or instruct them to swap their brand fonts. Offer a plain-English seven-day refund for “not as described” or “file won’t open”, and invite buyers to let you fix the issue first. Show GST treatment if applicable. Keep privacy simple; collect only what you need for delivery and support.

Metrics that matter weekly

Track landing-to-purchase conversion and note which editor formats sell most. Watch refund reasons and support time per 100 customers; aim to keep it under two hours per week with a living FAQ. Monitor preview play rate and completion. Keep an eye on re-download requests and failures. Log compatibility issues by app version and OS so you can decide which versions to continue supporting.

Common mistakes & fast fixes

Shipping only one editor format when your audience spans multiple NLEs—add Premiere .mogrt and Resolve .drfx if your AEP already exists. Including unlicensed fonts—swap to system fonts or link to legal, free alternatives. Heavy comps that choke laptops—pre-render the expensive layers and keep alpha where needed. Hidden dependencies and missing footage—use Collect Files and test unlinked behavior. Vague file names—adopt a clear Name_vX_Y_Resolution_FPS pattern. No Quick Start—add a one-page start-here with three steps and a tiny screen capture. Over-promising support—define a 24–48 hour weekday window and stick to it. No changelog—record dates and what changed so updates feel real.

7-day production & launch plan

Day 1. Audit projects, remove dead media, and lock the color and codec choices.
Day 2. Build Essential Graphics controls, publish parameters, and universalize expressions.
Day 3. Package per app: export .mogrt, save .drfx, prepare Motion templates, clean AEP.
Day 4. Create Quick Start, README, License, and Changelog; record a one-minute install clip.
Day 5. Assemble the ZIP; test on a clean machine; verify install in each app.
Day 6. Publish the product page with previews, INR price, license summary, and refund policy; wire UPI/Razorpay + cards.
Day 7. Launch with a small early-bird window; post teaser, use-case, and last-call; log metrics.

FAQs

Do I need to include every NLE format? No. Start with the two your buyers actually use; add more once support requests justify it.
Should I ship .mogrt or an AEP? If your buyers are editors, .mogrt usually wins because it installs inside Premiere without opening After Effects. If buyers are motion designers, an AEP with clear “Edit Here” layers is fine.
Can I include music or stock footage? Only if you own redistribution rights or created them yourself; otherwise link to legal sources so buyers can license directly.
What frame rates should I ship? Offer at least 23.976 and 25 fps, with 1080p and 4K; document that timing-based elements may need minor adjustments at other rates.
How do I handle updates? Bump the version number, add a dated changelog line, and provide free minor updates for a fixed window; announce significant changes via email.

Internal resources

Plan production sprints and release calendars with these ready planners once: https://www.sankulahub.com/free-planner-templates
If your pack needs a consistent thumbnail or logo mark for storefronts, start here once: https://www.sankulahub.com/logo-design-services

Clear CTA: take the next step today

Package one template family end-to-end this week. Ship the ZIP with Quick Start and clean previews. Price in INR. Enable UPI/Razorpay and go live.

Meta description
Package motion graphics templates the right way. Clean controls, small files, clear docs, INR pricing, and UPI/Razorpay delivery. Ship a support-light pack in seven days.

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