HOW TO EARN on Facebook with Crossposting to Instagram

Why crossposting is a revenue multiplier (not a shortcut)

Posting once and publishing natively on both Facebook and Instagram gives you two chances at reach, two surfaces for sales, and one set of assets to maintain. Done right, it’s not “spray and pray”—it’s a tight system: plan one idea, create platform-fit versions, publish with clear CTAs, and route traffic to offers that convert. You get steadier sales without doubling your workload.

The mindset shift: “one idea, two native experiences”

Audiences behave differently. Keep the idea the same, but respect each platform’s vibe:

• Facebook favors clickable links, shares to Groups, and longer captions.

• Instagram favors visual punch, compact captions, and profile/Stories links.
  Crosspost the story, not the exact file: tweak framing, caption length, and calls-to-action so each post feels made for the room.

Asset specs you can reuse all year

• Video/Reels: design in 9:16 (1080×1920). Safe zones matter—keep text away from the top/bottom 10%. Export clean, no burnt-in watermarks.

• Feed posts: keep a 1:1 (1080×1080) or 4:5 (1080×1350) still for IG; the same square works cleanly on FB.

• Thumbnails: make a version with minimal text so it reads in both feeds.

• Captions: write a long version (Facebook) and a crisp version (Instagram). Save both in your content doc.

Crossposting setups that save time (and mistakes)

• Plan once in a calendar. Title (promise), asset (video+cover), long caption, short caption, link + UTM tags.

• Publish from one place. Use Meta’s tools to schedule to both; before you hit post, edit per platform:

  • Swap the first line and CTA.

  • Remove FB-only links from IG captions (IG captions are not reliably clickable).

  • Keep IG hashtags light and relevant; on FB, use 0–3 purposeful tags or none.

• Auto-replies. Prep a Messenger and Instagram DM quick-reply that delivers your free starter and points to your next step.

Monetization map (what each post can earn)

• Direct product sales: Link in FB posts; on IG, point to bio or Stories link. Keep the landing page identical to your video promise.

• Workshops/events: Tease in Reels; on FB include the ticket link; on IG, use Story reminders and a link sticker the week of.

• Affiliates (ethically): Demo the exact moment of value on both; disclose in plain language; link on FB, use IG Stories/bio.

• Ad revenue (where eligible): Reels/In-stream on FB and Reels on IG—crossposting gives more eligible views with one creative.

• Services: Warm DMs → short discovery call. Pin “How to work with me” on FB; IG Highlights for services FAQs.

Offers that travel well across both feeds

• Tripwire download (₹199–₹499): matches the tutorial in your Reel.

• Seasonal kit: the exact pages you showed; one-click buy on FB, link sticker on IG.

• Mini workshop + replay: sell on FB; tease with IG Reels and Stories Q&A.
  Keep delivery instant. Show file types, page counts, and a 10-second flip-through.

Caption & CTA templates (copy/paste, then tweak)

• Facebook (long):

  • Line 1 = Outcome (“Plan a week in 15 minutes”)

  • 3–5 lines: steps you showed + micro-proof

  • CTA = “Get the starter here → [link]” + what happens after click

• Instagram (short):

  • Hook (outcome) + 1-line step

  • CTA = “Comment PLAN for the starter / Link in bio”

  • 2–5 precise hashtags (topic, audience, intent)

Tracking cleanly across both

• Add UTM tags to links you share on FB and IG (Stories/bio) so you can see which platform sells. Example:

  • utm_source=facebook&utm_medium=social&utm_campaign=weeklykit

  • utm_source=instagram&utm_medium=stories&utm_campaign=weeklykit

• Compare: product page views, conversion rate, and time-to-purchase by source.

DM flows that turn comments into checkouts

• Invite a keyword comment on both platforms (“Comment PLAN”). Auto-DM the free page, then ask one tap-choice (“Planning for: Work / Study”).

• Next message = the exact upgrade that fits their choice with a single button.

• Keep tone human; answer in the first hour when possible.

Crosspost pitfalls (and easy fixes)

• Link in IG captions: not reliably tappable → move links to bio/Stories.

• Music rights for ads: choose tracks you can safely use in paid ads; original audio is safest.

• Wall-of-text on IG: shorten to the first punchline; move tutorial detail to carousel slides or Stories.

• Hashtag dumps on FB: hurts readability → keep FB caption clean.

A 2-week “one idea → two platforms → real sales” plan

Day 1–2: Pick one outcome. Script a 30–45s 9:16 Reel (show result first, then 1 step). Shoot a square photo for feed.
Day 3: Edit two captions (FB long, IG short). Prep product page with a 10-sec flip-through.
Day 4: Post Reel to Facebook with link; crosspost to Instagram with “Comment PLAN / Link in bio”.
Day 5: Story on both with the same promise + link sticker (IG) / link (FB).
Day 6: Auto-DM flows live; deliver free starter; ask 1 clarifying question; offer upgrade.
Day 7: Proof post (screenshot of a filled page, cropped) + “what happens after purchase” line.
Day 8–9: Retarget video viewers/site visitors with a 15s explainer that mirrors your product page.
Day 10: Go live on FB (10 min) and post a 30s IG Reel highlight.
Day 11–12: Carousel on IG with step snapshots; FB post with longer explanation and link.
Day 13: FAQ post (file types, page count, printer tips).
Day 14: Recap wins; pin best post; note what to improve (first frame, first line, CTA).

Creative checklist before you publish

• First frame = result on screen.

• Text within safe zones; captions legible on mobile.

• Two thumbnail options.

• Facebook: clickable link + UTM. Instagram: Story link + bio link updated.

• Comment pinned on FB with the link; IG comment inviting keyword.

Keep your ecosystem visible so every view has a destination

• Free starters to prove value: https://www.sankulahub.com/free-planner-templates

• Services for hands-on help: https://www.sankulahub.com/logo-design-services

• Catalog to browse and buy: https://payhip.com/SankulaHub/collection/all

• Storefront overview: https://payhip.com/SankulaHub

• Focused example (direct buy): https://payhip.com/b/b1EQ0

The long game

Crossposting works when you respect each platform’s patterns while keeping your offer path identical. One idea → two native posts → one clear next step. Run the loop weekly, refine your first three seconds and first line, and let the numbers tell you where to tweak. In a few quiet cycles, you’ll see steadier reach, faster DMs, and sales that show up from both sides of the Meta house.

Meta Description

Earn more by crossposting your Facebook content to Instagram the right way—platform-fit edits, clean CTAs, DM flows, tracking, and a two-week plan that turns one idea into sales on both platforms.

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