Design Assets: How to Package & Price Your Work
Design Assets: How to Package & Price Your Work
Published by SankulaHub | July 2025
If you're a designer creating digital elements like icons, fonts, templates, or social media kits — you're sitting on a goldmine.
But many talented creators struggle with one key problem: how to package and price their design assets effectively.
In this blog, we’ll guide you through a clear strategy to organize, price, and sell your digital design bundles for platforms like Etsy, Gumroad, or your own website — like SankulaHub’s Digital Store.
Let’s turn your hard work into passive profit!
🎨 What Are Design Assets?
Design assets are digital elements used by others to create visual content.
Examples include:
Logo templates
Social media post templates (Instagram, Pinterest, Facebook)
Icons and UI kits
Font files
Business card or resume layouts
Website elements
Editable eBook covers or mockups
They're used by:
Small businesses
Freelancers
Influencers
Content creators
Developers
If packaged correctly, these assets can generate recurring digital income with little to no overhead.
📦 How to Package Your Design Assets for Sale
1. Create Organized Folders
Make your bundle clean and easy to use:
Add a “Read Me First” guide
Include versions (AI, PSD, PNG, SVG, etc.)
Group similar files into labeled subfolders
2. Offer Editable Versions
Where possible, allow customization:
Canva or Google Slides links
Fully layered PSD or AI files
Font download instructions
3. Add a License File
Clarify what buyers can and can’t do:
Personal use only
Commercial use allowed
No resale rights (unless you're offering extended licenses)
4. Create Preview Images
Show how the asset looks in use. Great mockups = better sales.
Use tools like Canva or Adobe Express for beautiful previews.
💸 How to Price Your Design Assets
Don’t underprice your work. Instead, follow a value-based approach:
Asset Type Suggested Price Range Basic Icon Sets ₹99 – ₹299 Logo Templates ₹149 – ₹499 Social Media Bundles ₹199 – ₹799 Font Packs ₹199 – ₹699 UI Kits/Web Elements ₹299 – ₹999+ Business Card Layouts ₹99 – ₹299
Tips:
Offer a low-cost starter pack to attract buyers
Create bundle deals (e.g., 3 templates for ₹249)
Use pricing psychology (₹299 looks better than ₹300)
📈 Where to Sell Your Design Assets
1. Your Own Website
Full control, no commissions, manual UPI payment option
2. Etsy
Massive search traffic. Ideal for fonts, resumes, logos.
3. Creative Market / Design Bundles
High-quality marketplaces. Requires strong previews and branding.
4. Gumroad & Payhip
Beginner-friendly, good for small packs and direct traffic.
5. Social Media
Use Instagram and Pinterest to drive attention to your digital products.
Want help packaging your assets for resale? Visit our Digital Services page.
🧠 Bonus Tips to Sell Better
Use your own brand watermark on all previews
Include bonus freebies in large bundles
Offer limited-time discounts to early buyers
Create how-to-use videos or guides
Build an email list for future launches
🔗 Internal Links to Explore:
🔎 Meta Description :
Learn how to package and price your digital design assets — icons, templates, fonts, and more — to sell on Etsy, Gumroad, and your own store in 2025.
