Design a Course Landing Page That Converts
Blog post description.
Design a Course Landing Page That Converts
TOC — Jump to:
1) Who this is for & the promised outcome · 2) Core transformation · 3) Step-by-step implementation · 4) Structure & templates · 5) Formats & compatibility · 6) Packaging & delivery · 7) Pricing & tiers (INR) · 8) Marketing plan · 9) SEO checklist · 10) Legal, licensing, and refunds · 11) Metrics that matter · 12) Common mistakes & fast fixes · 13) 7-day production & launch plan · 14) FAQs · 15) Internal resources · 16) CTA
Who this is for & the promised outcome
You’re a course creator, coach, cohort host, or trainer who needs your course page to sell itself. This playbook helps you design and launch a conversion-focused course landing page in 7 days, with India-ready pricing and UPI/Razorpay + cards checkout.
Core transformation
You’ll move from a brochure page to a page that persuades. You will define one learner outcome, tighten your offer, structure the page for scanners, write proof-driven copy, add frictionless payments, and set up analytics for fast iterations.
Primary formats: single-page web layout, short preview video (MP4), lesson sample (PDF), syllabus (PDF), student stories (text or MP4), and a lightweight guarantee block.
ANGLE:
For busy creators who struggle with low enrollments, a learner-outcome-first page helps you convert more visitors in 7 days without fancy design, hype, or a complex funnel.
Step-by-step implementation (tools, setup, workflow)
1) Decide the single promise
One line above the fold. Outcome + timeframe + who it’s for.
“Become a job-ready UI designer in 8 weeks, even if you’re switching from a non-design background.”
Lock the course fit: beginner, intermediate, or pro. Remove everyone else.
2) Map the buyer journey to on-page blocks
Visitor asks four things in order:
Is this for me?
Can I trust you?
What exactly do I get and how fast?
Is this worth the price today?
Turn these into blocks: Hero, Proof, Outcomes, Curriculum, Instructor, Format & Schedule, Bonuses, Price & Plans, Guarantee, FAQs, Final CTA.
3) Design the hero to answer in 5 seconds
Short H1 with the promise. Subhead clarifies who it’s for. One primary CTA (“Enroll now”) and one helper CTA (“Watch 2-min preview”). Add three value bullets with F → B → so-that logic:
Live projects → real portfolio → so you get interviews
Mentor feedback → fix weak work → so you improve faster
Placement playbook → outreach scripts → so you land calls
Keep above-the-fold clean. No carousels. Show price or “From ₹…” in the hero when possible.
4) Write the outcomes section like a contract
List 3–5 skills or deliverables students will have by week X. Tie each to a portfolio proof. Use plain English. Avoid jargon unless the course is for pros.
5) Show proof the right way
Stack social proof. Use logos only if you have permission. Better: short student quotes with a before/after summary and a link to see real work. Add a tiny “Results will vary” line to stay ethical.
6) Explain the format clearly
How many weeks. Hours per week. Live vs self-paced. Feedback model. Office hours. Access duration. Certificate or not. How cohorts run. Write it like train timings. No fluff.
7) Present the curriculum as a path
Group lessons into modules. For each, give a one-line outcome and a deliverable. Link one free sample lesson or worksheet. Offer a downloadable Syllabus.pdf.
8) Instructor section that builds trust fast
One-liner credibility, 2–3 relevant accomplishments, and one human line. Add a short video introduction if you can deliver in 60–90 seconds.
9) Risk-reversal without hype
Offer a 7-day “not as described / didn’t get access” refund. Spell it out. Add conditions for live cohorts if needed. Keep it short and clear.
10) Bonuses that push “now”
A template pack, interview scripts, community access for X months, or a capstone review. Each bonus must be real, not filler. Explain value in outcomes, not MRP.
11) Price and payment rails that don’t leak
Show INR price and a split payment option if relevant. Payments: UPI/Razorpay + cards. Add an EMI note if you enable it. Confirm what happens after pay: instant dashboard access, email receipt, and where to start.
12) FAQs that remove last friction
Answer specific objections: time commitment, device needs, who shouldn’t enroll, refund timing, certificate details, and cohort schedule. Keep answers short and direct.
13) Mobile-first polish
Buttons ≥ 44 px height. Headings 22–28 px, body 16–18 px, line-height 1.5. Compress images. Lazy-load media below the fold. Keep key info within the first two scrolls.
14) Speed, tracking, and iterations
Compress hero images. MP4 preview under 25–40 MB with fast start. Add analytics and event tracking on key CTAs. Set up a heatmap session tool if you use one. Plan one change per week: new headline, reordered proof, stronger module bullets.
Quick Start (3 steps)
Write the hero promise and three outcome bullets today.
Draft Curriculum, Proof, and Price blocks. Add UPI/Razorpay checkout.
Record a 2-min preview. Publish the page. Improve weekly.
Structure & templates (repeatable outline & scripts)
Repeatable page outline you can copy
Hero: Promise, who it’s for, CTA, helper CTA.
Outcome highlights: 3–5 wins with deliverables.
Proof: 2–4 short student stories with links or screenshots.
Curriculum: modules with one-line outcomes; link one free sample.
Format & Schedule: hours per week, pacing, support, access.
Instructor: credibility in three lines or a short video.
Bonuses: real add-ons with outcome notes.
Pricing & Plans: INR, split options, what’s included.
Guarantee: short, plain English.
FAQs: 6–10 friction killers.
Final CTA: repeat the case to act today.
Headline formulas
Outcome + timeframe + credibility.
“Crack your first data analyst job in 10 weeks with mentor-reviewed projects.”
Audience + obstacle removed.
“Non-tech grads: learn web dev without costly bootcamps.”
Microcopy you can paste
Button primary: “Enroll now — start today”
Button helper: “Watch the 2-min preview”
Price line: “Pay once via UPI/Razorpay + cards”
Risk reversal: “7-day refund if you can’t access the course or it isn’t as described.”
2-minute preview script
Hook (10s): state the promise and who it’s for.
Proof (20s): show one student result or a project screenshot.
Curriculum (40s): explain the path and the capstone.
Support (20s): how feedback and office hours work.
CTA (10s): how to enroll, payment options, and start today.
Formats & compatibility (what to ship, files/sizes, accessibility, mobile/print notes)
Your CMS struggles with tables. Use line-broken specs instead.
Preview video. MP4, 1080p, compressed for web, under 25–40 MB. Add captions.
Lesson sample. PDF ≤ 10–15 MB, with clear headings and alt text on images.
Syllabus. PDF with module list and outcomes.
Student work. JPG/PNG ≤ 200–300 KB each, high-contrast, with descriptive filenames and alt text.
Logos (if permitted). SVG/PNG, small file sizes, consistent color.
Buttons/CTAs. Large tap targets, high contrast, clear labels.
Accessibility. Body 16–18 px, line height 1.4–1.6, contrast ≥ 4.5:1, focus styles visible.
Mobile. Keep hero copy under ~18 words. Avoid autoplay with sound.
Page weight. Target < 2 MB initial load where possible.
Packaging & delivery (ZIP layout or access model; Quick Start doc; support & SLAs)
If you sell templates or a “course creator kit,” package it cleanly. If you sell the course itself, keep onboarding simple and predictable.
For template/asset buyers:
CoursePage_StarterKit_[Brand]/
01-Start-Here.pdf
02-Hero-Blocks_(copy-examples).pdf
03-Proof-Blocks_(copy-examples).pdf
04-Curriculum-Blocks_(copy-examples).pdf
05-FAQ-Scripts.txt
06-Preview-Video-Script.txt
License.pdf
Changelog.txt
For course enrollments:
Instant dashboard access after payment. Email receipt with a “Start Here” module. Support 24–48 hours (Mon–Sat). Re-download promise for any included files.
Pricing & tiers (INR) with anchors and license notes
Price options depend on what you sell alongside the course page. If you’re offering a Course Landing Page Kit or Done-For-You build, use these ranges:
Good — DIY Kit. Copy scripts, preview script, layout wireframe, syllabus template, and FAQ pack. ₹1,999–₹4,999. Best for creators who can implement.
Better — Guided Build. Everything in DIY + 1:1 review of your hero, outcomes, and pricing sections, plus Loom feedback. ₹9,999–₹24,999. Best for first-time launchers.
Best — Done-For-You. Full page build, copy, light design, analytics, and UPI/Razorpay setup. ₹29,999–₹79,999. Best for teams who want speed.
Anchors that frame value. Ongoing CRO sprint (2–3 iterations over 30 days) ₹14,999–₹39,999.
Plain-English license notes. DIY and Guided include personal/business use for your course only. No resale or redistribution of scripts or templates. Done-For-You includes a non-exclusive license for the delivered page. Payments via UPI/Razorpay + cards. If you charge GST, display GSTIN and tax treatment.
If you are only selling the course, use the same section to present your course pricing and what each plan includes. Keep the copy clear and avoid hidden fees.
Marketing plan (organic + partnerships + simple paid tests)
Organic
Publish one deep post that explains your course promise and shows a filled sample lesson. Add a 2-min preview on YouTube with a link to your page. Post three short clips: student win, inside a lesson, and your mentor feedback process.
Partnerships
Offer 30% affiliate on first sale to aligned creators, newsletters, or student communities. Provide a swipe kit: 2 emails, 3 posts, 1 story, 3 screenshots, coupon code, and UTM link. Ask for one scheduled push at launch and one mid-launch reminder.
Simple paid tests
Meta: ₹500/day for 7 days. Target interest stacks aligned to your niche (e.g., “frontend dev,” “UI design,” “data analyst”). Use a short promise and the 2-min preview.
Google Search: ₹400/day on exact match like “[course topic] online course India”. Send to your page, not a generic homepage.
YouTube: ₹400/day skippable to the preview. CTA goes to your landing page.
Three-post social sequence
Post 1 — The pain and the promise.
Post 2 — A micro-win from Module 2 with a screenshot.
Post 3 — “Enroll by Sunday 8 pm IST” with UPI/Razorpay + cards and refund note.
SEO checklist (titles, meta ≤165 chars, alt text, tags, internal links)
Title tag. Outcome + timeframe + audience + “Course”.
Meta description. ≤ 165 characters. Promise, format, outcomes, and UPI/Razorpay mention.
H1. Same core promise as the hero.
H2/H3. Verb-led subheads: learn, practice, submit, get feedback, enroll.
Alt text. Describe screenshots and student work, once including the course keyword.
Internal links. Link from relevant blog posts to this landing page with commercial anchors (“Enroll in the [topic] course”).
Schema. Use Course and Product schema with INR price and availability.
Speed. Compress hero media and sample PDFs. Keep first contentful paint fast.
Legal, licensing, and refunds (India-friendly, ethical claims, privacy basics)
Ethical claims. Avoid income or placement guarantees. Use “can help,” “designed to,” “skills you’ll practice.”
Privacy. Collect only what you need (email, name, payment). Store securely. Provide unsubscribe in post-purchase emails.
Refunds. 7-day “not as described / couldn’t access” refund. State timelines: refunds processed in 3–5 business days to the original method.
Certificates. If you issue one, explain criteria.
Copyright. Use only licensed assets in lessons and on the page.
Accessibility. Provide captions for preview video and clear alt text for images.
GST. If registered, show GSTIN on invoices and note inclusive/exclusive pricing.
Metrics that matter (what to track weekly; target ranges)
Landing page conversion (view → purchase). 2–6% for warm traffic; 1–3% cold.
Click-through from hero to checkout. 15–30%.
Video preview play rate. 25–45% of page visitors; completion 30–60%.
Scroll depth to pricing. 60–80% with clean above-the-fold.
Refund rate. < 3% with accurate promises and access that works.
Support SLA. Responses within 24–48 hours; faster during launch.
Mobile vs desktop CVR. Close the gap to within ~20% by improving mobile hero and buttons.
Common mistakes & fast fixes (5–8 pairs)
Vague hero promise → Rewrite to outcome + timeframe + audience.
Feature dump curriculum → Convert to module outcomes and deliverables.
Weak proof → Replace generic praise with before/after and real work links.
Hidden price → Show INR price early; add split payments if relevant.
Slow page → Compress media; keep preview short; lazy-load below the fold.
Confusing refunds → Use a one-line policy in plain English.
CTA clutter → One primary CTA; helper CTA to preview only.
No sample → Add a free lesson or worksheet to reduce risk.
7-day production & launch plan (daily checklist)
Day 1 — Promise & hero
Write H1, subhead, and three F→B→so-that bullets. Draft two CTA labels. Sketch mobile hero.
Day 2 — Outcomes & proof
List 3–5 learner outcomes with deliverables. Collect two student stories or create one instructor project demo if this is your first cohort.
Day 3 — Curriculum & format
Outline modules with one-line outcomes. Write timing, support, access, and device needs in simple lines.
Day 4 — Preview & sample
Record a 2-min MP4 preview. Export a sample lesson or worksheet as PDF. Add captions and alt text.
Day 5 — Pricing & risk
Decide price, payment rails (UPI/Razorpay + cards), and a plain refund note. Wire the checkout.
Day 6 — Publish & QA
Publish the page. Test on low-end Android, iOS Safari, and a slow network. Fix spacing, buttons, and font sizes.
Day 7 — Launch & iterate
Post the three-part social sequence. Send two partner emails. Watch analytics and heatmaps. Ship one change this week.
FAQs (4–6)
Is this course for beginners or pros?
Pick one. If the page says beginner, examples and language must match. If pro, show projects that look like industry work.
Do I need a long sales letter?
No. You need a clear promise, proof, outcomes, curriculum path, and clean payments. Depth beats length.
What if I don’t have student results yet?
Use transparent instructor demos and a small pilot cohort. Replace with student work as soon as you have it.
How many bonuses should I add?
One to three real bonuses that remove friction. More is noise.
Can I sell on WhatsApp instead?
You can, but keep this page as the hub. Link a Click to WhatsApp helper for questions and keep checkout on UPI/Razorpay + cards.
Internal resources
Free Planner Templates — https://www.sankulahub.com/free-planner-templates
Logo Design Services — https://www.sankulahub.com/logo-design-services
Clear CTA to take the next step today
Write your one-line promise. Add three outcome bullets. Record a 2-minute preview. Publish the page with UPI/Razorpay + cards and improve it once a week.
Meta description
Design a course landing page that converts in 7 days. Outcome-first copy, proof, pricing, UPI/Razorpay checkout, SEO, metrics, and a step-by-step launch plan.
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