Create Digital Stickers & Sell on Telegram

You’ve got characters, icons, or witty lines that deserve to live as stickers. This guide shows you exactly how to design, export, package, publish, and sell Telegram sticker packs—without messy support or policy issues. It’s India-friendly: INR pricing, UPI/Razorpay + cards, and clear, ethical selling flows. No fluff. Clean steps. Ship this in seven days.

Jump to: Who this is for · Core transformation · Sticker types & specs · Design checklist · Export steps · Create the pack · Sell on Telegram (3 options) · Pricing (INR) · Delivery & support · Anti-piracy & trust · Marketing plan · SEO checklist · Legal & refunds · Metrics · Common mistakes · 7-day plan · FAQs · Internal resources · CTA

Who this is for & the promised outcome

You’re an illustrator, motion designer, or meme-maker who wants a repeatable system to turn art into Telegram sticker income. By the end of this guide, you’ll have a working pack, a selling flow (in-Telegram or via your store), and a 7-day launch plan—plus the docs and policies that keep refunds and support low.

Core transformation

You’ll move from scattered PNGs or clips to a production-ready, monetizable pack with clear specs, licensing, and delivery. In one week you will: finalize one sticker set, publish it to Telegram, set up checkout, and automate delivery messages.

For artists who struggle with inconsistent files and unclear monetization, this approach helps you publish polished packs and sell ethically on Telegram in seven days without building a heavy app or complex store.

Sticker types & specs (what Telegram accepts)

Telegram supports three sticker formats. Use the one your art fits best and keep files tiny for fast sends.

Static stickers. PNG or WEBP with transparency, up to 512×512 px (at least one side 512 px), and ≤512 KB per file. White stroke + shadow is the recommended visual style for legibility. Use the @stickers bot to upload and build sets. Telegram Core

Animated stickers. .TGS (Lottie) exported from After Effects with the Bodymovin-TG plugin. Canvas 512×512 px, ≤3 seconds, up to 30–60 FPS, and ≤64 KB per file. Telegram Core

Video stickers. .WEBM with VP9 and alpha (no audio). One side exactly 512 px, ≤3 seconds, ≤30 FPS, and ≤256 KB per sticker. Looping recommended. Telegram Core+1

Telegram also lets you start packs directly from the stickers panel (+) if you prefer a UI approach instead of the bot. Telegram

Design checklist (before you export)

Name your set and define a clear theme so buyers know what they’re getting. Keep a consistent outline, drop shadow, and color contrast for readability on light and dark chats. Design on a 512×512 px artboard and snap to pixels to avoid blurry edges. Avoid tiny type; if you use text, test at small sizes. Create at least 12–20 stickers for a first release so the pack feels complete. Map 1–3 emojis per sticker—Telegram uses them for search and suggestions during upload. Prepare a small square pack cover that reads well at icon size. Keep your source files organized by format (Static, TGS, WEBM) with simple ASCII names.

Export steps (static, animated, video)

Static. Export PNG or WEBP with transparent background, max 512×512. Keep under 512 KB—compress with a lossless tool if needed. Assign emojis when you upload via @stickers and test each on a phone before publishing. Telegram Core

Animated (.TGS). Build in After Effects using vector shapes, no raster textures or effects that break Lottie. Limit to three seconds. Use the Bodymovin-TG exporter and check file size (≤64 KB). If you can’t hit the size, simplify paths and reduce keyframe density. Telegram Core

Video (.WEBM). Render a loopable 3-second clip with an alpha channel, 30 FPS max, and ensure one side is exactly 512 px. Encode VP9 in .WEBM and keep the file ≤256 KB by limiting motion, using flat shapes, and cropping tightly. No audio tracks allowed. Telegram Core

Create the pack on Telegram (clean, repeatable)

Open Telegram and message @stickers. Use /newpack for static or /newvideo or /newanimated for the other types, then follow the prompts. Upload each file, assign 1–3 emojis, and finish with a short pack name. Telegram returns a shareable link you can add to your store page or deliver after purchase. The bot also provides usage stats later. Telegram Core

Prefer the in-app flow? Open any chat, tap the sticker panel, hit (+) and follow the UI to add new stickers and place them into a set. Telegram

Sell on Telegram: three practical options

Option A — Off-Telegram checkout + auto-delivery on Telegram. Take payment on your site with Razorpay (UPI/cards), then deliver the private pack link and usage notes through your Telegram bot or a private message. This keeps fees low, gives you full GST invoices, and avoids app-store commissions. Telegram supports “Payments” for bots with multiple providers; for India, Razorpay has been an official provider for bot payments since Telegram’s Payments launch, but the simplest path is still your own checkout page with a post-purchase Telegram delivery step. Telegram Core+1

Option B — In-Telegram payments via Bot Payments (physical/real-world) or Telegram Stars (digital goods). If you want the whole flow in chat, wire a bot with the Bot Payments APIs (provider-based) or use Telegram Stars for digital goods—Stars are an in-app currency for buying digital items inside Telegram bots and apps. Stars simplify iOS/Android in-app purchase compliance and give a native pay button. Pick Stars if you want a fully in-app experience for digital stickers. Telegram Core+1

Option C — Sell custom commissions. Offer “10 custom stickers + pack setup” as a fixed-price service. Collect briefs and payments on your site, then deliver via a private pack link. This keeps margins high and avoids channel fees entirely.

Tip for all options. Deliver within minutes. Your thank-you message should include the pack link, a short “Install & Use” line, and a re-download promise.

Pricing (INR) that makes sense

Keep it simple for your first launch and avoid price games. One core pack price for a themed set (₹149–₹499) is a good start for static; animated/video sets can justifiably be ₹399–₹999 depending on effort and uniqueness. Offer a higher-value bundle if you’ve got multiple themed packs. If you’re using in-Telegram Stars, mirror these INR anchors in your product naming and let the bot show an equivalent Stars amount. If you sell custom packs, package 10-20 stickers with one revision round and price for your time.

Packaging, delivery, and minimal support

Ship a single ZIP on your store that includes: a short Quick Start (one page), “How to add to Telegram” steps, your License.pdf, and a Changelog.txt. If you sell only via Telegram, your bot should DM a concise Start Here message with the same info and the pack link. Keep previews lightly watermarked; purchased packs are clean. Promise re-delivery if a buyer loses access. State support hours: email or Telegram replies within 24–48 hours on weekdays.

Quick Start you can paste. Add the pack → tap a sticker to send once → long-press any sticker to favorite → assign it to a folder for fast access. If stickers don’t appear, update Telegram and re-add the pack from the link.

Anti-piracy & trust (keep it friendly)

Use small watermarks on promo images; never watermark the actual stickers. Include a one-line license: “one buyer for personal and client chats; no resale or redistribution of the files or pack link.” If you catch leaks, rotate a new pack link and notify buyers. Make refunds simple: “7-day refunds for ‘not as described’ or file access issues.”

Marketing plan (organic + tiny paid tests)

Publish a single, outcome-led product page with a few 3–5 second preview clips or GIFs. Pin a launch post in your Telegram channel with a tappable “Add Pack” link and a clean price. Offer one free sample sticker to drive sharing; put your brand initials in a corner so forwards carry credit. Run a 7-day launch: Early bird for 48–72 hours with a small bonus (two extra stickers), a mid-week use-case post (show someone using a sticker in context), and a final reminder. Collaborate with a complementary creator for a cross-post; swap free sample stickers for reach. For paid tests, run a short YouTube/Instagram clip (₹2,000–₹5,000) showing “tap → add pack → send” in under 15 seconds, then retarget visitors who reached checkout.

SEO checklist (so people actually find your pack)

Use a clear H1 like “Telegram Stickers Pack: [Theme]—Static/Animated/Video in INR.” Keep meta descriptions under 165 characters and mention fast install. Use a short slug with your theme and “telegram-stickers”. Add alt text describing what each preview shows in plain English. Compress images and lazy-load all media. Link to one relevant internal resource. Keep body text at 16–18 px with 1.4–1.6 line height for readability.

Legal, licensing, and refunds (India-friendly, ethical)

Don’t include fonts you can’t redistribute; link buyers to legal sources or use system fonts in your art. Avoid copyrighted characters unless you own/licensed them—takedowns can happen. State your license in plain English: one seat, personal and client chat use, no resale/redistribution, no minting as NFTs. Show GST handling if applicable. Payments: UPI/Razorpay + cards if you sell off-Telegram; in-Telegram use Stars or a supported provider. Offer 7-day refunds for “not as described / file won’t open,” and try to fix issues first. Telegram Core+1

Metrics that matter (watch weekly)

Landing → purchase conversion. Add-to-pack rate and first-send rate. Refund rate and reason. Support time per 100 buyers (aim <2 hours/week with a living FAQ). Revenue split by format (static vs animated vs video). Share and forward counts in your channel. Percentage of repeat buyers and bundle attach rate. These numbers guide your next theme and whether to prioritize static, animated, or video.

Common mistakes & fast fixes

Wrong formats or oversize files. Re-export to Telegram specs for PNG/WEBP, TGS, or WEBM VP9 and keep sizes within limits. Telegram Core+1
Unreadable designs. Add a white stroke and a gentle shadow; test on light and dark backgrounds. Telegram Core
No emoji mapping. Assign clear emojis in @stickers so users can find them by mood. Telegram Core
Slow delivery. Automate “thank you + pack link” via your bot or store webhook immediately.
No license or refund summary. Put one sentence under the price; ship a License.pdf and a 7-day plain-English refund.
Selling only one theme. Plan a trilogy—three related mini-packs that bundle well.

7-day production & launch plan

Day 1 — Theme and sketch. Choose one strong concept. Draft 20 static or 12 animated/video stickers.
Day 2 — Design and test. Build at 512×512 and stress-test legibility in dark and light chats.
Day 3 — Export. Create PNG/WEBP, TGS, or WEBM per Telegram spec. Keep files tiny and loop video. Telegram Core+1
Day 4 — Pack creation. Use @stickers to upload, assign emojis, and publish. Save the share link. Telegram Core
Day 5 — Checkout and delivery. Wire Razorpay on your site or set up a Stars-enabled bot. Build the thank-you message with the pack link and a Quick Start line. Telegram Core+1
Day 6 — Page and previews. Publish the product page, add compressed previews, license summary, and refund policy.
Day 7 — Launch. Early bird for 48–72 hours, post a use-case mid-week, and close with a final reminder. Log metrics and feedback.

FAQs

Can I sell the pack inside Telegram without a website?
Yes. Use Bot Payments with a supported gateway or Telegram Stars for digital goods to keep the entire flow in chat. Pick Stars if you want the simplest, app-native path for digital sticker purchases. Telegram Core+1

Do I need to watermark the stickers?
No. Watermark only preview images or short videos on your product page. Keep purchased stickers clean so they’re pleasant to use.

What sizes should I export?
Use Telegram’s single canvas size, not multiple sizes. Static PNG/WEBP: ≤512×512 and ≤512 KB. Animated TGS: 512×512, ≤3 seconds, ≤64 KB. Video WEBM VP9: one side 512 px, ≤3 seconds, ≤256 KB. Telegram Core+1

How many stickers should I ship at launch?
Enough to feel complete—20 for static or 12 for animated/video is a solid first release. Add seasonal expansions later.

Can I use copyrighted characters?
Avoid unless you have rights. Telegram can remove infringing packs upon request from rights holders.

Internal resources

Plan your weekly sticker drops and launch calendar once here: https://www.sankulahub.com/free-planner-templates
Need a consistent pack cover or brand mark for promos? Start here once: https://www.sankulahub.com/logo-design-services

Clear CTA: take the next step today

Finish one themed set, export to spec, publish with @stickers, and wire checkout or Stars. Launch in seven days. The market answers when you ship.

Meta description
Design, export, publish, and sell Telegram sticker packs. Use PNG/TGS/WEBM specs, INR pricing, UPI/Razorpay or Stars, clean licensing, and a 7-day launch plan.

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