Build a Digital Summit & Sell Access Passes

TOC — Jump to:
1) Who this is for & the promised outcome · 2) Core transformation · 3) Step-by-step implementation · 4) Structure & templates · 5) Formats & compatibility · 6) Packaging & delivery · 7) Pricing & tiers (INR) · 8) Marketing plan · 9) SEO checklist · 10) Legal, licensing, and refunds · 11) Metrics that matter · 12) Common mistakes & fast fixes · 13) 7-day production & launch plan · 14) FAQs · 15) Internal resources · 16) CTA

Who this is for & the promised outcome

You’re a creator, coach, agency, or community owner with an audience to teach. This playbook shows you how to plan, host, and sell a digital summit in 14 days with India-ready pricing and UPI/Razorpay + cards checkout. You’ll ship a clean live experience, an on-demand replay vault, and tiered access passes that convert.

Core transformation

You’ll move from scattered webinars to a repeatable summit system. You will scope one clear theme, recruit speakers, set a tight run-of-show, capture high-quality recordings, deliver replays and bonuses, price in INR, and relaunch every quarter.

Primary formats you’ll ship: live sessions (stream links), replay MP4s, MP3 audio pulls, PDF slide decks, transcripts/captions, and a Summit Workbook (PDF).

ANGLE:
For creators and small teams who struggle with low webinar revenue, a focused two-day digital summit helps you package expertise, sell tiered access passes, and collect warm leads in 14 days without expensive platforms.

Step-by-step implementation (tools, setup, workflow)

Pick one outcome-driven theme. Narrow beats broad. “30-day client acquisition for designers” works better than “business growth.” Write a one-line promise: “In two days, build a repeatable client pipeline you can run weekly.”

Select a lean tool stack. Use one streaming tool (Zoom, StreamYard, Riverside, or Meet with RTMP via a hub). Use a landing/checkout combo you already have (site + payment page). Use a basic CRM/email tool for automations and reminders. Keep storage simple: cloud folder for speaker uploads and a private page for replays.

Map the format. Two days. Four sessions per day. Each session 35–45 minutes with 10 minutes Q&A. A 15-minute break between sessions. One closing implementation clinic. VIPs get an extra live Q&A or a teardown session.

Define pass types early. Live-only (join live, no replays), All-Access (live + replays for 6–12 months), VIP (all-access + workbook, transcripts, and a private Q&A or 1:1 mini slot).

Recruit speakers with a tight brief. Share your promise, audience profile, session title formula, and deliverables (slides by Day-5, pre-flight call Day-4, availability Day-2 and Day-1). Offer an affiliate link (30% first sale) and an optional sponsor slide with a short CTA.

Create the run-of-show. Outline host intros, housekeeping, chat rules, timing cues, transfer to Q&A, closing CTA, handover to next session, and support routes for stuck attendees. Assign roles: host, producer/moderator, chat support, backup recorder.

Lock capture settings. Record locally and to cloud. Ask speakers for 1080p webcam, 48 kHz audio, and a quiet room. Share a checklist: camera at eye level, soft front light, mute notifications, Ethernet if possible, backup mic ready.

Build the audience path. Landing page → select pass → checkout → thank-you page with calendar file → pre-event email sequence → day-of reminders → live room → follow-up with replay links and VIP bonuses → survey → downsell for non-buyers.

Write the core scripts. Host intro: promise, agenda, chat rule, housekeeping. Speaker intro: one-line bio and why this talk matters. Q&A prompt: “Type ‘Q:’ first.” Closing CTA: “Get replays + workbook with the All-Access Pass; price increases tonight.”

Set support standards. Response time 24–48 hours (Mon–Sat). During live hours, reply in chat within 2 minutes. Provide a “Can’t join?” line with a backup stream link. Offer a WhatsApp/Email fallback only for ticketed users.

Add the product assets. Slides as PDF, transcripts/captions for accessibility, MP3 audio pulls, and a workbook with checklists and templates. Keep file sizes reasonable. Avoid bloated graphics. Compress video for web playback.

Plan your failover. If a speaker drops, switch to a backup interview or a pre-recorded segment. If the platform fails, email the backup link and resume within 10 minutes. Always have a second host who can fill.

F → B → So-that cues you’ll reuse
Tiered passes → clear choices → so price fits every buyer
Replay vault → watch anytime → so time zones don’t kill conversions
Transcripts/captions → searchable & inclusive → so content is accessible
Workbook → step-by-step actions → so attendees implement fast
Affiliate links → partners earn → so speakers promote hard

Quick Start (3 steps)

1. Lock the theme, dates, pass types, and tool stack today.

2. Book 6–8 speakers, publish the landing page, open early-bird pricing.

3. Draft the run-of-show, test capture, and ship the welcome email + calendar file.

Structure & templates (repeatable outline & scripts)

Use this repeatable structure. Opening keynote to anchor the promise. Two deep-dive sessions that solve the core problem. One case-study from a practitioner. One panel or teardown. Day-2 starts with a quick wins session. Then advanced tactics. Close with an implementation clinic and a 7-day plan.

Naming formulas. Outcome + timeframe + obstacle removed. “Book 5 discovery calls in 14 days without paid ads.” Audience + use-case + metric. “Coaches: Convert 30% more consults with a 10-minute audit.”

Speaker outreach script.
Subject: [Summit Name] — 35-minute talk + VIP bonus
Hi [Name], we’re hosting a focused two-day summit for [audience]. The promise: [one-line outcome]. Could you present “[session title]” as a 35-minute talk with 10-minute Q&A? Deliverables: slides by [date], pre-flight call on [date]. We pay via affiliate (30% first sale) + VIP upsell exposure. Interested?

Host intro script.
Welcome to [Summit Name]. You’ll learn [outcome]. House rules: be kind, keep questions with “Q:” at the start, and close unrelated tabs to reduce lag. We’re recording. Replays and workbook are included in All-Access and VIP. Let’s begin.

Closing CTA script.
To keep momentum, upgrade to All-Access. You get replays, transcripts, and the workbook. Price increases at 8 pm IST. The link is in chat and in your email.

Run-of-show template.
T-10: green room check. T-2: go live, intro slide. T-0: host opens. T+5: speaker starts. T+35: Q&A. T+45: CTA. T+50: break + next session countdown. T+65: next session goes live.

Sponsor slide template.
Five words on value. One line on offer. One short URL or QR in the corner. Keep it on-brand and minimal.

Formats & compatibility (what to ship, files/sizes, accessibility, mobile/web notes)

Tables don’t render well in this CMS, so use line-broken specs.

Live access. Platform link per session, unique attendee tokens, calendar file (.ics) attached in the welcome email.

Replays. MP4 1080p H.264, AAC audio, aim for 2–3 Mbps video bitrate to balance clarity and size. Host on a private page with login or unique links.

Audio pulls. MP3 128 kbps for spoken content. Provide separate files per session.

Slides. PDF export of decks, preferably under 10 MB per talk.

Transcripts and captions. PDF and TXT transcripts; SRT captions for the replay. Proofread speaker names and industry terms.

Workbook. PDF with checklists and templates. Use 11–12 pt body for print and 16–18 px for screens. Line height 1.4–1.6. Contrast ≥ 4.5:1.

Mobile and print notes. Buttons and links at least 40 px tap areas. Keep replay pages clean and single-column on phones. For printables, add bleed-free margins (10–12 mm).

File-size guidance. Keep individual MP4 sessions under ~1.2–1.5 GB. Compress with two-pass export. Keep PDFs under 15 MB whenever possible.

Packaging & delivery (ZIP layout or access model; Quick Start doc; support & SLAs)

Choose one model and keep it simple.

Replay-vault portal. Best for All-Access and VIP. A private page per session. Each page includes the video, MP3, slides, transcript, and a “next session” button. Add search across transcripts later.

ZIP bundle. Best for buyers who want offline access. Bundle MP3s, slides, transcripts, and the workbook. Keep the folder names predictable.

Predictable layout you can copy.
Summit_[Theme]_[Year]/
01-Start-Here.pdf
02-Replays/Session-01.mp4 …
03-Audio/Session-01.mp3 …
04-Slides/Session-01.pdf …
05-Transcripts/Session-01.pdf + .txt + .srt
06-Workbook.pdf
License.pdf
Changelog.txt

Start-Here explains how to log in, where to find each asset, license summary, support channels, and refund window. Support is 24–48 hours (Mon–Sat). During live days, staff the chat. Promise a re-download link and access to updates for the period your pass includes.

Pricing & tiers (INR) with anchors and license notes

Keep prices in ranges so you can test.

Live-Only Pass. Join live, no replays. Good for superfans who show up. Price ₹499–₹1,499. Personal viewing license.

All-Access Pass. Live + replay vault for 6–12 months, MP3s, slides, transcripts, and the workbook. Price ₹1,999–₹3,999. Personal viewing license.

VIP Pass. All-Access plus VIP Q&A or teardown, bonus mini-course or templates, and priority support. Price ₹4,999–₹9,999. Personal viewing + VIP bonuses; limited seats if you include 1:1s.

Anchors that frame value. Team access (up to 10 seats) ₹7,999–₹19,999. Sponsor slots ₹15,000–₹60,000 with clear deliverables (logo on site, 60-second read, VIP bonus).

Plain-English license notes. Personal pass is for one person. No redistribution, restreaming, or public screening. Team pass covers internal viewing inside one company. Speakers keep their IP; you license the recordings to attendees. Payments via UPI/Razorpay + cards. If you’re GST-registered, display GSTIN and tax notes.

Marketing plan (organic + partnerships + simple paid tests)

Organic motion. Publish three short posts: “Why this summit exists,” “Session lineup and outcomes,” and “What’s in the All-Access Pass.” Post a 30–45 second trailer per headliner. Share a speaker quote image daily. Add a pinned tweet/Instagram post with the promise and date.

Partnerships. Give each speaker an affiliate link (30% first sale) and a swipe kit with one email, two posts, one story, and a coupon. Offer a leaderboard for friendly competition. Recruit two community partners for co-promos.

Simple paid tests.
Meta: ₹500/day for 7 days to interest stacks that match your niche. Use “Outcome in 2 days. Live seats limited.”
Google Search: ₹400/day exact match on “[niche] summit India,” “[niche] workshop online.”
YouTube: ₹400/day skippable ads to the trailer, end card points to checkout.

Three-post social sequence.
Post 1 — Problem: “Tired of scattered tutorials? Get a two-day plan.”
Post 2 — Micro-win: “See exactly how [speaker] gets [result] with one checklist.”
Post 3 — Offer: “Live starts Friday. All-Access adds replays + workbook. UPI checkout.”

SEO checklist (titles, meta ≤165 chars, alt text, tags, internal links)

Title formula. Outcome + timeframe + format. “Land Clients in 14 Days — Two-Day Digital Summit with Replay Vault.”

Meta description. Lead with outcome, include replays/workbook, state INR/UPI acceptance. Keep under 165 characters.

Headings. Verb-first H3s: learn, implement, watch, upgrade, replay.

Alt text. “Digital summit replay page showing session video, transcript, and download links.”

Tags. digital summit india, online conference, replay pass, vip pass, transcripts, UPI, Razorpay, workbook, MP3 downloads, niche workshop.

Internal links. Add exactly one link each to the two internal resources listed below.

Schema. Use Product schema for each pass tier with name, description, INR price, availability, and image.

Legal, licensing, and refunds (India-friendly, ethical claims, privacy basics)

Speaker agreements. Get written consent to record, sell replays, and use short clips for promotion. Honor speaker IP. Agree on a fair affiliate split for sales driven.

Attendee rights. Personal viewing only unless a team pass is purchased. No redistribution, re-uploading, or public screening.

Privacy. Collect only what you need (email, payment details). Store securely. Provide unsubscribe links. Do not share attendee emails with speakers without consent.

Ethical claims. Avoid guaranteed income or medical claims. Use “can help,” “designed to,” and clear scope notes.

Refunds. 7-day “not as described / couldn’t access” refund. For live-only, allow swaps across runs if a buyer cannot attend. Process refunds in 3–5 business days back to the original method.

GST and invoices. If registered, show GSTIN on the invoice and indicate whether prices are inclusive or exclusive.

Metrics that matter (what to track weekly; target ranges)

Landing page conversion. 8–15% to at least one pass with warm traffic; 3–7% from cold.

Pass mix. Live-Only 20–40%, All-Access 40–60%, VIP 10–20%.

Show-up rate. 35–55% live attendance on Day-1; aim higher with calendar invites and WhatsApp reminders.

Replay consumption. 50–70% of buyers watch at least one replay within 7 days.

AOV (average order value). ₹1,800–₹3,200, lifted by VIP upgrades and order bumps.

Refund rate. < 3%.

Support SLA. Replies within 24–48 hours; during live windows under 2 minutes in chat.

Affiliate share. 20–40% of revenue if speakers push.

Common mistakes & fast fixes (5–8 pairs)

Too many sessions. Fix by running eight talks total across two days; depth beats volume.

Vague talk titles. Fix by using outcome + timeframe + obstacle removed.

Weak audio/video. Fix by sending the capture checklist and running a pre-flight tech check.

No clear pass differences. Fix by listing Live-Only, All-Access, VIP with one-line outcomes for each.

No onboarding. Fix by sending a calendar file and a “How to join” email 24 hours before.

Late assets. Fix by setting a “slides due” date and blocking the schedule until received.

Messy chat. Fix by pinning rules, enabling Q: prefix for questions, and assigning a moderator.

No upsell path. Fix by announcing the All-Access upgrade at the end of every session.

7-day production & launch plan (daily checklist)

Day 1 — Theme, dates, pass types, tool stack, landing page skeleton, and speaker shortlist.

Day 2 — Confirm 6–8 speakers, finalize talk titles, publish the landing page, open early-bird pricing, and send affiliate links.

Day 3 — Draft the run-of-show, create host scripts, write two reminder emails, prepare the workbook outline, and build a replay page template.

Day 4 — Conduct speaker pre-flight tech checks, collect bios/photos, set capture settings, and finish the welcome email + calendar file.

Day 5 — Receive slides, set up the event rooms and backup links, test recordings, and schedule all reminder emails and SMS/WhatsApp nudges.

Day 6 — Final QA, dry run with host and moderator, upload sponsor slides if any, and publish the trailer. Confirm support rota.

Day 7 — Go live. Announce the All-Access upgrade after every session. Post replays within 12–24 hours. Send the survey and upgrade offer to all Live-Only attendees.

FAQs (4–6)

Can I run pre-recorded talks and still call it a summit?
Yes. Play pre-recorded sessions and keep Q&A live. You’ll get cleaner content and fewer tech issues.

How long should replay access last?
Six months is enough to drive urgency. Offer 12 months on VIP if you include a workbook or bonus mini-course.

Can I sell team seats?
Yes. Offer a company pass with up to 10 seats and internal viewing rights. Provide a simple license PDF.

What’s the best upgrade moment?
Right after a high-impact session, while momentum is highest. Keep the upgrade link pinned in chat and in follow-up emails.

Do I need captions and transcripts?
Yes. They improve accessibility, searchability, and perceived value. Include SRT for video and PDF/TXT transcripts.

Internal resources

Free Planner Templates — https://www.sankulahub.com/free-planner-templates
Logo Design Services — https://www.sankulahub.com/logo-design-services

Clear CTA to take the next step today

Pick your theme and dates. Open early-bird passes today. Run the two-day summit next week. Take payments with UPI/Razorpay + cards, deliver replays, and relaunch quarterly.

Meta description
Plan, host, and monetize a two-day digital summit in 14 days. Tiered passes, replay vault, INR pricing, UPI/Razorpay checkout, legal basics, metrics, and a 7-day launch plan.

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